‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

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‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

digiday.com/marketing/consumers-are-dying-to-get-out-of-their-houses-how-cinemarks-cmo-is-getting-people-back-to-the-movies

This story was originally published by sister site, Modern Retail.
Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, has a unique lens through which to view the film industry — as a longtime retail executive.
Fearing, who previously wore the hat of CMO at Neiman…

This story appeared on digiday.com, 2025-08-29 04:01:00.