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A co-creator of the tech behind Siri gives his take on where Apple went wrong with its voice assistant
businessinsider.com/apple-ai-progress-slowed-aesthetics-siri-co-creator-2025-11
Babak Hodjat was behind the tech that became Siri.
Lukas Schulze/Sportsfile for Web Summit via Getty Images
Babak Hodjat is one of the inventors of the tech that led to Siri.
Hodjat said Apple was obsessed with the "look and feel" of Siri, rather than the overall user experience.
He…
This story appeared on businessinsider.com, 2025-11-21 15:45:18.