I Tried to Modernize a Brand — Here's What Worked (and What Didn't) at the 20-Year-Old Company

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I Tried to Modernize a Brand — Here's What Worked (and What Didn't) at the 20-Year-Old Company

entrepreneur.com/starting-a-business/what-worked-and-didnt-when-i-modernized-a-20-year-old/490905

Rebranding meant shedding outdated perceptions and boldly embracing a modern identity. The key: balance innovation with trust and communicate the "why" clearly.

This story appeared on entrepreneur.com, 2025-05-19 17:30:00.