Hailey Bieber sells makeup brand Rhode to Elf Beauty in $1B deal

cbc.ca/news/business/rhode-beauty-elf-hailey-bieber-1.7546270

Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about $1 billion US, giving the budget cosmetic retailer access to a celebrity-endorsed product line that has become hugely popular among Gen Z and millennials.

This story appeared on cbc.ca, 2025-05-28 21:41:53.
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