Inside Perplexity AI's softly, softly approach to advertising

businessinsider.com/inside-perplexity-ai-advertising-pitch-sponsored-questions-perks-2025-6

Perplexity's VP of business development told BI that the company is still figuring out which advertising model will work best.
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Perplexity AI is cautiously growing its ad business.
Its main ad product is 'sponsored follow-up questions,' and it recently introduced a perks…

This story appeared on businessinsider.com, 2025-07-07 09:00:02.
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