DR Congo taps into soccer sponsorship deals

semafor.com/article/07/18/2025/dr-congo-taps-into-soccer-sponsorship-deals

DR Congo inked a $51 million shirt sponsorship deal with Spanish football giant FC Barcelona, its third such partnership this year to boost tourism amid an ongoing conflict in the country’s east.
The Central African nation has signed similar agreements in recent months with Italian…

This story appeared on semafor.com, 2025-07-18 12:46:23.
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