How Brands Can Unlock The Creator Economy

forbes.com/sites/kianbakhtiari/2025/05/31/how-brands-can-unlock-the-creator-economy

Brands are increasing marketing spend on influencer marketing. To unlock the full value, brands must navigate influencer fatigue, creator-owned brands and deinfluencing.

This story appeared on forbes.com, 2025-06-01 02:57:47.
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