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The rise of the creator conglomerate
digiday.com/media/the-rise-of-the-creator-conglomerate
For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate.
As top creators became mainstream celebrities in the 2010s and early 2020s, some of them funneled their audiences into creator-powered…
This story appeared on digiday.com, 2025-09-30 04:01:00.