After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies

digiday.com/marketing/after-a-year-of-googles-ai-overviews-marketers-consider-tweaking-their-paid-search-strategies

Google’s AI Overviews feature marked its first birthday this week.
The feature shows users AI generated summaries at the top of their search queries, ahead of links to articles and websites. As the AI-generated summaries have become more common in search results, marketers have begun…

This story appeared on digiday.com, 2025-05-16 04:01:00.
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