With ad revenue reaching $4.4B, buyers see Walmart’s retail media network as the ‘one to watch’
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Walmart’s ad business grew 27% year over year in 2024, according to the company’s recent earnings report, netting the retail giant $4.4 billion in global ad revenue for the year. That growth has come as Walmart has continued to evolve its ad offerings. This week, for example, the company…
This story appeared on digiday.com, 2025-02-28 05:01:00.