AI and human emotion are the building blocks of effective creative advertising

digiday.com/sponsored/ai-and-human-emotion-are-the-building-blocks-of-effective-creative-advertising

Gabriela Maestre, vp, global creative solutions, Nexxen
Last year, there was a major uptick in the buzz around generative AI and emotional creative analysis, particularly in marketing. Since then, both tools have become indispensable for optimizing performance and increasing output, with…

This story appeared on digiday.com, 2025-03-06 18:35:51.
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