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TikTok insists to advertisers that it’s a full-funnel platform, not just an entertainment app
digiday.com/marketing/tiktok-insists-to-advertisers-that-its-a-full-funnel-platform-not-just-an-entertainment-app
TikTok really wants advertisers to see it as a place to drive full-funnel results — not just boost brand awareness but deliver on performance too.
“We’ve been listening and building alongside our partners to create tools that drive full funnel growth on TikTok from that first scroll to…
This story appeared on digiday.com, 2025-06-03 16:47:00.