Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

digiday.com/marketing/why-marketers-shouldnt-follow-unilevers-plans-to-work-with-20-times-more-influencers-just-yet

Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet.
When one of the world’s largest advertisers says it will now invest half of its ad budget (some $8.5 billion globally in 2023, per Statista) on…

This story appeared on digiday.com, 2025-04-02 04:01:00.
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