As AI rewrites search, publishers look for a lifeline

digiday.com/podcasts/as-ai-rewrites-search-publishers-look-for-a-lifeline

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With the rise of AI, more people are starting their online search via AI-powered chatbots like Perplexity, OpenAI’s ChatGPT and of course, Google’s Gemini. That shift in online search has started eating into publisher referral traffic, and sparking…

This story appeared on digiday.com, 2025-09-09 04:01:00.
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