Amazon’s AI chatbot Rufus drove sales on Black Friday

techcrunch.com/2025/12/01/amazons-ai-chatbot-rufus-drove-sales-on-black-friday

Amazon’s AI chatbot, Rufus, saw a surge of adoption on Black Friday, according to new data published over the weekend by market intelligence firm Sensor Tower. In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while…

This story appeared on techcrunch.com, 2025-12-01 16:25:24.
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