The history of HBO Max's ridiculously convoluted brand journey

businessinsider.com/hbo-max-rebrand-warner-bros-discovery-advertising-analysis-2025-5

Warner Bros. Discovery; Jenny Chang-Rodriguez/BI
HBO Max is once again the name of Warner Bros. Discovery's flagship streamer.
It's one in a long line of rebrands and logo changes.
We took a trip down memory lane and dug into all the incarnations over the years.
What's old is new…

This story appeared on businessinsider.com, 2025-05-15 08:05:01.
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