Inside GM's decade-long battle to revive Cadillac as the quintessential American luxury car brand

nbcnews.com/business/autos/gms-decade-long-battle-revive-cadillac-quintessential-american-luxury-rcna204845

WARREN, Mich. — Walking into General Motors’ global design headquarters is like taking a step back in time. Much of the midcentury modern architecture and designs have remained untouched since the space opened in the 1950s.
The massive tech campus was built during a time when the Detroit…

This story appeared on nbcnews.com, 2025-05-05 17:28:11.
The Entire Business World on a Single Page. Free to Use →