Ad dollars stay the course on TikTok, ban or no ban

digiday.com/marketing/ad-dollars-stay-the-course-on-tiktok-ban-or-no-ban

TikTok’s fate may be uncertain in the U.S. but many advertisers are simply shrugging and spending anyway, according to a Digiday+ Research survey of brand, retailer and agency professionals.
Nearly halfway through its second 75-day countdown to being banned, the platform is still seen as…

This story appeared on digiday.com, 2025-05-06 04:01:00.
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