I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family

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I visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's family

businessinsider.com/sierra-trading-post-store-fast-growing-brand-tjx-companies-2025-7

I wasn't sure what to expect the first time I visited Sierra, but now I'm hooked.
Dominick Reuter/Business Insider
Sierra is TJX's outdoor lifestyle brand, selling apparel, gear, home goods, and pet products.
It's still relatively small, but TJX said the chain could grow to 325…

This story appeared on businessinsider.com, 2025-07-06 10:53:01.