Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

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Heineken Joins A.I. Companionship Debate With Ad Promoting Real Friends

observer.com/2025/10/heineken-replace-ai-companionship-beer

What does Heineken, the 160-year-old Dutch brewing company, have in common with San Francisco-based tech startup Friend? Both have jumped into a raucous debate over A.I. companionship—using tongue-in-cheek advertisements plastered across New York City to make their point.
In August,…

This story appeared on observer.com, 2025-10-21 20:51:34.