7-Eleven and Japan peers adapt to foreign tourists' tastes and languages

asia.nikkei.com/Business/Business-trends/7-Eleven-and-Japan-peers-adapt-to-foreign-tourists-tastes-and-languages

TOKYO -- Japanese convenience stores are developing products and promotions with foreign consumers in mind, in an effort to attract a bigger share of the flood of overseas tourists visiting Japan.
Japan's largest convenience store chain, 7-Eleven, began using English on product packaging…

This story appeared on asia.nikkei.com, 2025-05-02 00:00:00.
The Entire Business World on a Single Page. Free to Use →