‘It’s like Google all over again’: What OpenAI’s Instant Checkout signals about conversational commerce

digiday.com/marketing/its-like-google-all-over-again-what-openai-instant-checkout-signals-about-conversational-commerce

For a company that reportedly has no plans to advertise, OpenAI has laid yet another brick in the foundation of what could be an ad business. On Monday, the tech behemoth launched Instant Checkout, an in-app shopping feature.
Ironically, commerce and marketing experts are less interested…

This story appeared on digiday.com, 2025-10-03 04:01:00.
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