How America’s obsession with staying hydrated became a $1.5 billion business

edition.cnn.com/2025/05/24/food/hydration-electrolytes-drinks-popularity

Mike Keech, the CEO of Liquid I.V., thinks you have a problem that you might not even be aware of.
“A majority of consumers, Americans and people around the world are chronically dehydrated,” he told CNN. “They just don’t know it.”
Even if consumers don’t know if they’re actually…

This story appeared on edition.cnn.com, 2025-05-24 00:00:00.
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