Nielsen’s RealEyes partnership offers an outcomes measurement solution

digiday.com/media-buying/nielsens-realeyes-partnership-offers-an-outcomes-measurement-solution

Give Nielsen some credit — although its Big Data Plus Panel measurement initiative this year has been fraught with problems for agencies using it to determine their upfront investments, they are using it, and it does represent the measurement company’s efforts to move just beyond panels.…

This story appeared on digiday.com, 2025-08-01 04:01:00.
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