REI’s new CEO has a plan to turn around the beloved retailer—by going back to its roots

fortune.com/2025/05/08/rei-new-ceo-mary-beth-laughton-culture-stock-price-turnaround-outlook

REI’s new CEO has a plan to turn around the beloved retailer—by going back to its roots
REI CEO Mary Beth Laughton.
Courtesy of REI

This story appeared on fortune.com, 2025-05-09 03:02:07.965000.
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