How leading publishers use data to refine subscription and ad strategies

digiday.com/sponsored/how-leading-publishers-use-data-to-refine-subscription-and-ad-strategies

Michael Silberman, evp of media strategy, Piano
Between AI search summaries and declining referrals from social media, publishers are feeling the pressure when it comes to site traffic.
Piano’s data backs this up: Between 2022 and 2024, benchmark data across Piano clients found that…

This story appeared on digiday.com, 2025-06-30 18:23:17.
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