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From Intuition To Evidence: Embracing A/B Testing In Product Development
forbes.com/councils/forbestechcouncil/2025/05/30/from-intuition-to-evidence-embracing-ab-testing-in-product-development
Antara Dave is a Product Designer at Microsoft.
In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it’s about evidence.
That’s where A/B…
This story appeared on forbes.com, 2025-05-30 14:15:00.