Amazon drives 25% of US streamer sign-ups as it pushes to own the TV experience

businessinsider.com/amazon-promotes-rival-streamers-to-make-prime-video-entertainment-hub-2025-6

Jeremy Helfand oversees the Prime Video advertising business.
CHRIS FRAWLEY/Chris Frawley/Prime Video
Amazon is putting a big focus on promoting rival streamers to make Prime Video profitable this year.
Prime Video "channels" account for 25% of US streamer sign-ups, per data firm…

This story appeared on businessinsider.com, 2025-06-25 21:01:02.
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