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How composable identity unlocks cross-departmental performance
digiday.com/sponsored/how-composable-identity-unlocks-cross-departmental-performance
Patrick Roman Gut, svp, head of new business, Adstra
Modern business relies heavily on the concept of identity and understanding customers and their preferences. The most common proving ground for the concept of identity has long been advertising. Marketers were the first to demand…
This story appeared on digiday.com, 2025-05-30 16:02:28.