‘It drives sales’: Amidst DEI dismantling, Hyundai maintains multicultural marketing, spend commitments

digiday.com/marketing/it-drives-sales-amidst-dei-dismantling-hyundai-maintains-multicultural-marketing-spend-commitments

It’s hard to ignore the sweeping changes to corporate and federal diversity, equity and inclusion policies, as brands like Target, Walmart and now Paramount, for example, continue to retool or walk back their DEI policies. Hyundai, meanwhile, says its multicultural marketing efforts and…

This story appeared on digiday.com, 2025-03-03 05:01:00.
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