Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson

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Why the CTV ad industry needs to prioritize more native ad formats, with Walton Isaacson’s Albert Thompson

digiday.com/future-of-tv/why-the-ctv-ad-industry-needs-to-prioritize-more-native-ad-formats-with-walton-isaacsons-albert-thompson

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Connected TV may be the future of TV, but its primary ad product is pretty traditional: 15- and 30-second mid-roll spots that would look right at home on TV screens topped with rabbit-ear antennae. But that is changing — and needs to.
“What people…

This story appeared on digiday.com, 2025-07-22 04:01:00.