A Business Leader’s Guide To Generative Engine Optimization (GEO)

forbes.com/sites/johnwerner/2025/05/02/a-business-leaders-guide-to-generative-engine-optimization-geo

Search Has Quietly Changed Overnight
Most business leaders haven't noticed yet, but the way that people find information online has fundamentally changed. A recent Bain & Company study found that 80% of consumers now rely on AI summaries for at least 40% of their searches, reducing…

This story appeared on forbes.com, 2025-05-02 20:04:10.
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