Amazon launches Alexa+, and marketers want ads
digiday.com/marketing/amazon-launches-alexa-and-marketers-want-ads
Amazon just raised the walls of its walled garden.
Last week, the company finally pulled back the curtain on its long-awaited Alexa overhaul, a chattier, more personalized and supposedly more useful version of its voice assistant. Generative AI powers this new version, called Alexa+,…
This story appeared on digiday.com, 2025-03-04 05:01:00.