Amazon launches Alexa+, and marketers want ads

digiday.com/marketing/amazon-launches-alexa-and-marketers-want-ads

Amazon just raised the walls of its walled garden.
Last week, the company finally pulled back the curtain on its long-awaited Alexa overhaul, a chattier, more personalized and supposedly more useful version of its voice assistant. Generative AI powers this new version, called Alexa+,…

This story appeared on digiday.com, 2025-03-04 05:01:00.
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