Jeff Bezos Let Customers Cancel Their Own Amazon Orders And It Paid Off Big: 'If You Give People More Control…Maybe They'll Order More'

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Jeff Bezos Let Customers Cancel Their Own Amazon Orders And It Paid Off Big: 'If You Give People More Control…Maybe They'll Order More'

benzinga.com/markets/tech/25/06/45784639/jeff-bezos-let-customers-cancel-their-own-amazon-orders-and-it-paid-off-big-if-you-give-people-more-

In a 2002 MIT presentation, Amazon.com, Inc. (NASDAQ:AMZN) founder Jeff Bezos discussed the surprising success of allowing customers to cancel their own orders.
What Happened: During the talk, Bezos said that to foster innovation, companies need to make experiments affordable. If…

This story appeared on benzinga.com, 2025-06-05 01:24:43.