Streaming Viewership Surpassed Cable and Broadcast Combined for the First Time Ever in May, Nielsen Finds

variety.com/2025/tv/news/streaming-viewership-cable-broadcast-1236433640

May was a banner month in the history of streaming.
According to Nielsen‘s measurement of televisions in the U.S. (mobile devices and other countries excluded), broadcast and cable viewing combined to make up 44.2% of all TV watched while streaming surpassed them with 44.8%. While…

This story appeared on variety.com, 2025-06-17 15:43:25.521000.
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