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WPP Media cuts 2025 ad spend predictions in response to tariff uncertainty
digiday.com/media-buying/wpp-cuts-2025-ad-spend-predictions-in-response-to-tariff-uncertainty
Meanwhile, in a galaxy far, far away from the parent company, WPP Media has downgraded its forecasts for global ad spend growth by 1.7%, a consequence of clients responding en masse to U.S. President Donald Trump’s ongoing trade wars.
According to the agency group’s latest biannual…
This story appeared on digiday.com, 2025-06-10 04:01:00.