Warby Parker joins brands that have killed home try-on in favor of virtual tests

digiday.com/marketing/warby-parker-joins-brands-that-have-killed-home-try-on-in-favor-of-virtual-tests

This story was originally published on sister site, Modern Retail.
The end may be near for at-home try-on programs.
Warby Parker, the eyewear brand that helped pioneer online glasses sales in the 2010s, said last Thursday on its quarterly earnings call that it would end its home try-on…

This story appeared on digiday.com, 2025-08-15 04:01:00.
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