Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

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Ford CEO Jim Farley strikes a cautious tone on Apple’s new CarPlay Ultra and its increasing control over cars: ‘Do you want the Apple brand to start the car?’

fortune.com/2025/11/05/ford-ceo-jim-farley-apple-carplay-ultra-control-over-cars

Automakers are in revolt over Apple CarPlay, and some, like Ford CEO Jim Farley, are questioning how much control the tech company should have over a car’s systems.
At the center of the conflict between Big Tech and Big Auto is CarPlay Ultra, the newest version of the popular CarPlay…

This story appeared on fortune.com, 2025-11-05 17:51:57.