Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

digiday.com/marketing/inside-estee-lauders-14-billion-reset-ai-brand-trouble-and-a-travel-retail-retreat

This story was originally published by sister site, Glossy.
Estée Lauder is leaning on AI, digital expansion and product innovation to turn around three years of sales declines. On Tuesday, the company reported fiscal 2025 revenue of $14.3 billion, down 8% year over year, and confirmed…

This story appeared on digiday.com, 2025-08-22 04:01:00.
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