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How Pinterest went from selling views to selling clicks and conversions, with CRO Bill Watkins
digiday.com/media/how-pinterest-went-from-selling-views-to-selling-clicks-and-conversions-with-cro-bill-watkins
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Pinterest has spent the last few years quietly battling for ad dollars, courting advertisers with AI-powered products, like its Performance+ tool which launched last fall, and beefing up its performance capabilities to capture a bigger portion of ad…
This story appeared on digiday.com, 2025-03-11 04:01:00.