Howard Schultz says he is a big fan of Brian Niccol's 'brilliant' Starbucks revival strategy

businessinsider.com/howard-schultz-fan-brian-niccols-plan-starbucks-2025-6

Howard Schultz, the former CEO of Starbucks, said he did a "cartwheel in my living room" when he heard Brian Niccol's turnaround plan for the coffee chain.
Saul Loeb/AFP via Getty Images; Michael Reaves via Getty Images
Howard Schultz praised Brian Niccol's turnaround plan at a Starbucks…

This story appeared on businessinsider.com, 2025-06-12 05:48:03.
The Entire Business World on a Single Page. Free to Use →