How a Buzzy Sock Brand Stepped Into the Zeitgeist—and Grew 500 Percent With Cool-Kid Collabs

inc.com/annabel-burba/how-a-buzzy-sock-brand-stepped-into-the-zeitgeist-and-grew-500-percent-with-cool-kid-collabs/91156225

Partnerships with creators like Pete Davidson and Chloe Cherry have boosted Doublesoul’s business like nothing else.

This story appeared on inc.com, 2025-03-06 12:00:00.
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