Why biddable CTV is the future and how publishers and media buyers alike benefit
digiday.com/sponsored/why-biddable-ctv-is-the-future-and-how-publishers-and-media-buyers-alike-benefit
Tyler Romasco, svp of global publisher development, OpenX
It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. At that time, CTV will also account for one-fifth of the…
This story appeared on digiday.com, 2025-03-05 14:51:53.