How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

digiday.com/marketing/how-kind-snack-bars-is-using-ai-to-curb-creative-marketing-costs-at-business-inflection-point

Kind snack bars is hedging its bets on using generative AI tools, like synthetic audiences and AI agents, to turn its business around. This year has been “an inflection point” for the Mars-owned snack brand, as Osher Hoberman, CMO at Kind North America, puts it.
Kind has been struggling…

This story appeared on digiday.com, 2025-11-19 05:01:00.
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