Sky, ITV and Channel 4 join forces in fightback against big tech’s ad market dominance

theguardian.com/media/2025/jun/17/sky-itv-channel-4-join-forces-break-big-tech-ad-market-dominance

The TV streamers are pooling their advertising services to make it easier for small companies to run campaigns
Sky, ITV and Channel 4 are to fight back against the social media companies Facebook and YouTube by pooling their streaming advertising services to make it easier and more…

This story appeared on theguardian.com, 2025-06-17 05:00:38.
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