Apple CEO Tim Cook has created more shareholder value than Steve Jobs. But suddenly his weaknesses are on display in the AI era

fortune.com/2025/07/12/apple-ceo-tim-cook-leadership-stock-outlook-ai-strategy

It seems impossible that Tim Cook’s legacy as Apple’s spectacularly successful CEO could be in jeopardy. But in recent months, and especially in recent days, the impossible has become at least conceivable.
The latest tremors came when Apple announced chief operating officer Jeff Williams…

This story appeared on fortune.com, 2025-07-12 13:19:49.634000.
The Entire Business World on a Single Page. Free to Use →