When the media missed the message: Benioff and how every word is weaponized in 2025 America

fortune.com/2025/10/27/marc-benioff-san-francisco-dreamforce-salesforce-national-guard-controversy

Communications scholar Marshall McLuhan’s prescient 1964 bestseller, Understanding Media, argued that “the media is the message,” in which the technology overtakes the spoken words it transmits. In fact, the core messages can get garbled if the media can’t keep up with the intended…

This story appeared on fortune.com, 2025-10-27 18:34:02.
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