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Best Buy, Lowe’s chief marketing officers explain why they launched new influencer programs
digiday.com/marketing/best-buy-lowes-chief-marketing-officers-explain-why-they-launched-new-influencer-programs
This article was first published by Digiday sibling Modern Retail.
In 2025, influencer marketing is nothing new. Nevertheless, some major big-box retailers just launched creator programs in response to the evolution of how people interact with social content and creators.
Best Buy in…
This story appeared on digiday.com, 2025-07-04 04:01:00.