Credit card startup Imprint beats big banks for Rakuten co-brand deal

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Credit card startup Imprint beats big banks for Rakuten co-brand deal

cnbc.com/2025/07/22/credit-card-startup-imprint-rakuten.html

There's a new player making waves in an industry dominated by big banks.
Imprint, the 5-year-old credit card startup, beat out banks in a competitive bidding process for a new co-branded card from online shopping platform Rakuten, CNBC has learned.
The deal, which is set to be announced…

This story appeared on cnbc.com, 2025-07-22 12:20:26.