Getting People Talking: Why Social First Brands Win in the Attention Economy

observer.com/2025/08/why-social-first-brands-win-in-the-attention-economy

The hardest part about marketing today is that competition for attention grows by the millisecond. Brands aren’t just competing with each other but with millions of entertaining and talented TikTok creators, YouTube stars and Instagram influencers for the same finite audience. And if…

This story appeared on observer.com, 2025-08-28 15:30:31.
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